Enjoy the Finnish countryside!

We focus on marketing sustainable and customer based rural tourism in Finland. Our main purpose is to give and coordinate information and knowledge about tourism and product development. We also promote rural tourism by distributing market information and by developing quality tools for sales, marketing and tourism products.

By developing rural tourism in Finland we work for a vivid Finnish countryside and its cultural heritage.

Please visit Matka Maalle.fi web page and find the best services for your trip in the Finnish countryside.

Tourism in rural villages project

A Finnish village can offer a foreign tourist something very Finnish. In the project Tourism in rural villages, the co-operation between businesses is expanded to concern everyone in the village. Tourists are guests of the whole village. For the village, this means earnings for as many inhabitants as possible. The spending of the tourists also help with maintaining and developing the services in the village. The tourists themselves feel genuinely welcome to join the everyday life in the village.

Food Tourism project

The nationwide coordinating project ”Food tourism as a part of the food export ” has started in the end of the year 2018, and it will continue until January 2021. Lomalaidun is responsible for the food tourism part in this export project, that The Central Union of Agricultural Producers and Forest Owners (MTK) has launched co-operating in synenergy with Food from Finland .

The Food tourism development in this project focuses on:

developing the quality of food services and the marketing activities in rural tourism
improving the co-operation and communication between the tourism companies and local producers
improving the food tourism packages and their sales and marketing
organizing training themes for food tourism entrenepeurs with ”Culinary experience-experts”.

Kuva: Visit Finland, Elina Manninen

The key issues in developing Finnish food tourism are:

Taste of place, Finnish origin and way of life taste good
Pure pleasure, pure Finnish food is good for the body and soul
Cool and creative from Finland, internationally renowned culinary experience